How Much You Earn In Property Investment
47Karen Schaefer, Founder of APSD (Association of Property Scene Designers), the number one home staging training organization in the world
What you need to know about investing in your property or home
How much money does one make when investing on properties? It’s what most people should ask themselves when they invest on houses and on properties. Usually, if somebody forgets this question, the tendency is that he or she would spend too much on the fixing of houses or properties and get way, way lower when they sell the property. And the amazing thing is that this incident is very frequent.
When investing on a property, you need to know the basic rule of the thumb. First is the question, “If I do this, will this get me more money?” And, second is, “If I do this, will it help me sell the house fast?” The latter is equally as important as the former because the loner the property stays in your hands, the more expenses you need to make.
If you are imagining a certain property as suitable for the blue collar income of the working class, the usual garage, 2 bathrooms and 3 bedrooms, most of the utilities come as gifts to whoever buys the house. Thus, I would not spend on changing the carpet, the counter tops, the cabinets, the windows, or the appliances. Using this method I would be able to create a deeper relationship between the new tenant or owner of the house. They would tend to treat me and the place with more respect, and become more diligent in paying the rent.
This is how effective staging comes into play.
Staging is not all about the material stuff that you include in the house. In Simple Appeal staging system, we can make a sell in less than 30 days in a market average of DOM of 122. And, we do this without spending so much on furniture. What we bank on is simplicity and this always works. Most people would be surprised with this strategy and sometimes become skeptical. They would usually ask where the furniture is. However, redemption comes when they see their property sell fast spending a quarter of the usual staging cost.
We make use of emotions. You need to understand the market where you are selling – the customers, their emotions and how they transact properties. This is just part of the psychological nature of human beings. You give them what they want and not what you think they want. Be careful though because customers are most oftentimes quirky. Be very defined as to what you want and what customers want because with most home stagers, the defining line between the two becomes different to identify during the staging itself. Always keep your wants at bay and keep the customers’ wants closer. This simple mantra can help you save a lot of money and make your selling faster than the usual.
About the author:
By Karen Schaefer, Founder of Simple Appeal, Inc. and APSD – The Association of Property Scene Designers. Through Karen, you can learn more about staging, marketing, selling houses quickly and make property buyers swoon over your home staging career.






